Studies show: Consumers are increasingly asking for “green” products and are showing a great willingness to switch to environmentally friendly alternatives. Especially if they bring personal added value. Often, however, there is a lack of implementation. Therefore, SDK wants to motivate even more people to consume sustainably. To this end, SDK has initiated campaigns such as Clever akafen and other innovative projects with partners.
Sustainable consumption should become a general trend
Everyone should be able to participate in sustainable consumption – regardless of their budget. Private household consumption is responsible for around a quarter of greenhouse gas emissions in Europe. The SDK is therefore systematically committed to sustainable consumption and supports the consumer through campaigns, labeling and training.
Clever akafen and the label ‘fir en nohaltegen Ëmgang mat Ressourcen’ are just two instruments.
The following links to the projects provide many useful tips and suggestions.